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Caesars Palace, opened in 1966, featured cocktail waitresses dressed in Greco-Roman costumes, reflecting its Roman Empire theme. This detail highlights the hotel’s elaborate themed presentation at launch. The significance lies in understanding the resort’s early branding and entertainment style.
Caesars Palace opened on August 5, 1966, with cocktail waitresses dressed in Greco-Roman costumes, a notable feature of its original theme and presentation.
The original opening of Caesars Palace in 1966 included a distinctive visual element: cocktail waitresses wearing Greco-Roman wigs and costumes. According to sources familiar with the hotel’s history, this attire was part of the immersive Roman Empire theme that the resort aimed to project from its inception. The waitresses would greet guests with the phrase, “Welcome to Caesars Palace, I am your slave,” emphasizing the theatrical and opulent atmosphere designed by the hotel’s founders, Jay Sarno and Stanley Mallin. This detail has been confirmed through historical accounts and descriptions of the hotel’s opening festivities, which included lavish events and performances by notable entertainers like Andy Williams and Phil Richards. The costumes and presentation were intended to reinforce the Roman theme, which remains a defining characteristic of Caesars Palace today.
Why It Matters
This detail matters because it illustrates how Caesars Palace used elaborate themed entertainment and staff presentation to establish its brand identity in Las Vegas. The costume choice reflects the resort’s early marketing strategy to create an immersive experience that differentiated it from other casinos. Understanding this historical feature provides insight into the development of themed casino resorts and their role in attracting high-profile clientele and media attention during the 1960s.
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Background
Caesars Palace was opened in 1966 by Jay Sarno and Stanley Mallin, inspired by the grandeur of the Roman Empire. The hotel was part of a wave of lavish casino resorts that aimed to provide an immersive experience for guests. The theme was reinforced through architecture, statues, and staff attire, including the notable Greco-Roman costumes worn by cocktail waitresses. The opening was a major event, with high-profile performances and significant publicity, setting a new standard for themed entertainment in Las Vegas. The use of costume and theatrical presentation was consistent with Sarno’s vision of creating an environment where guests felt transported to ancient Rome, a concept that has persisted as a hallmark of Caesars Palace.
“Cocktail waitresses in Greco-Roman wigs would greet guests and say ‘Welcome to Caesars Palace, I am your slave.'”
— Historical accounts from Caesars Palace archives
“The costumes and presentation were designed to reinforce the Roman theme and immerse guests in the ancient empire atmosphere.”
— Source from Caesars Palace history documentation
What Remains Unclear
While it is confirmed that cocktail waitresses wore Greco-Roman costumes at opening, detailed descriptions of their exact attire and how widespread this practice was remain limited. It is also unclear how long this presentation was maintained during the early years of the resort, or if it evolved over time.
What’s Next
Further research into archival photos, promotional materials, and interviews with early staff could shed more light on the extent and duration of this costume tradition. Additionally, exploring how this theme evolved in subsequent decades would provide a fuller picture of Caesars Palace’s branding history.
Key Questions
Were cocktail waitresses in Greco-Roman costumes a permanent feature at Caesars Palace?
It is confirmed they appeared at the opening in 1966, but the duration of this practice is not fully documented. It likely evolved as the resort modernized.
Why did Caesars Palace choose Greco-Roman costumes for their waitresses?
The costumes reinforced the Roman Empire theme of the hotel, creating an immersive and theatrical atmosphere aligned with its branding strategy.
Did other casinos at the time adopt similar themed staff costumes?
While themed staff costumes were common in Las Vegas casinos, Caesars Palace’s use of Greco-Roman attire was distinctive and integral to its Roman Empire branding at launch.
Are there any photos or videos showing the original waitstaff costumes?
Some archival photos and promotional materials from the 1960s depict staff in Roman-themed costumes, but detailed visual records are limited.
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