Searching for the best OLED TV deals this Black Friday? The market is flooded with options, from large flagship models to budget-friendly picks. The LG 65-Inch OLED evo C6 Series stands out as the overall best for its stunning picture quality and smart features, while the Sony 48 Inch A90K offers a perfect fit for smaller spaces. Budget-conscious shoppers should consider the LG 55-Inch OLED evo C4 Series, which balances performance and price. However, tradeoffs often include size limitations or a higher price tag for premium models. Continue reading for a full breakdown of each option and which one might be right for you.
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Key Takeaways
- The largest screens, like the Samsung 77-Inch OLEDs, deliver cinematic impact but come at a premium price.
- LG’s OLED evo panels offer better brightness and contrast, setting them apart from older OLED models.
- Gaming features like 120Hz refresh rates and low input lag are increasingly common, making some models better for gamers.
- Size and room fit are critical; smaller models are versatile for bedrooms or offices, while larger screens excel in dedicated home theaters.
- Premium models include advanced AI processing and upscaling, but these features often come with a higher cost.
| oled tv deals black friday | Resolution | Processor | HDR | Screen Size |
|---|---|---|---|---|
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 11 AI Processor Gen3 | Dolby Vision, HDR10 | 65 inches |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | — | — | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| LG 55-Inch Class OLED evo C4 S | 4K | α9 Gen7 AI | Dolby Vision | 55 inches |
| LG 65-Inch OLED B6 Series 4K S | 4K | a8 AI Processor 4K | — | — |
| LG 65-Inch Class OLED evo G5 S | 4K | Alpha 11 AI Processor Gen 2 | Dolby Vision | 65 inches |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | HDR+ | 65 inches |
| LG 65-Inch Class OLED evo AI 4 | 4K | α9 AI Processor Gen8 | Dolby Vision, HDR10 | — |
| Samsung 77-Inch Class S90H Ser | 4K | — | HDR+ | 77 inches |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | OLED HDR | 77 inches |
More Details on Our Top Picks
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C6 Series stands out for its breathtaking picture quality, with over 8.3 million self-lit pixels delivering infinite contrast and vibrant colors. Its Alpha 11 AI Processor Gen3 enhances visuals and sound to create a highly immersive experience, rivaling the Sony A90K in picture depth but with a larger 65-inch display. However, its premium price might be a barrier, and the extensive features could feel overwhelming for casual viewers. Compared to the Sony 48-inch A90K, this model offers a bigger screen but at a higher cost and with more complex setup requirements. The gaming capabilities, including a 165Hz refresh rate and 0.1ms response time, make it ideal for serious gamers as well.
Pros:- Exceptional picture quality with over 8.3 million self-lit pixels and vivid colors
- Advanced gaming features including 165Hz refresh rate and low response time
- Smart platform with extensive content options and AI-enhanced experience
Cons:- Premium price may be prohibitive for some buyers
- Complex setup with many features might be overwhelming for less tech-savvy users
Best for: Home theater lovers seeking the best picture quality and gaming performance in a large, feature-rich TV
Not ideal for: Budget-conscious buyers or those preferring simple, plug-and-play setup without advanced features
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Response Time:0.1ms
- HDMI Inputs:4 HDMI 2.1
Our verdict“This TV is best suited for enthusiasts who prioritize cinema-quality visuals and gaming in a large, premium package.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
Compared to the larger LG 65-inch C6, this 55-inch version offers a compelling balance of high-end features in a more manageable size. Its OLED panel with self-lit pixels provides vivid contrast and deep blacks, while the AI Processor Gen3 optimizes picture and sound quality. The inclusion of a bundle with protection, cables, and a user guide adds value. While its 120Hz refresh rate is slightly lower than the 165Hz on the larger model, it still delivers smooth gaming and streaming. Its weight and size might pose a challenge for wall mounting, and the premium features come with a higher price tag. This option makes the most sense for those wanting top-tier picture quality without the need for a massive screen or the complexity of larger models like the LG evo G5 or Samsung S90F.
Pros:- Vivid contrast and deep blacks with self-lit OLED pixels
- AI-powered picture and sound enhancement
- Includes bundle with protection plan and cables for added value
Cons:- Heavy and large for a 55-inch TV, requiring sturdy mounting
- Premium price might be high for casual viewers
Best for: Space-conscious buyers who want premium OLED features without a large footprint
Not ideal for: Those who prioritize larger displays or need multiple HDMI 2.1 ports for extensive device connectivity
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR Format Supported:HDR10, Dolby Vision, HLG
- Response Time:0.1ms
- Display Size:55 inches
- Weight:35.1 pounds
- Control Method:Remote
Our verdict“This model is ideal for those seeking high-end OLED performance in a smaller, more manageable size with added value features.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR OLED offers extraordinary picture quality in a compact 48-inch size, perfect for smaller living rooms or bedrooms. Its XR OLED Contrast Pro technology ensures deep blacks and natural colors, rivaling larger models like the LG C6. The smart Google TV platform provides extensive streaming options, and gaming features like HDMI 2.1, 4K/120Hz, VRR, and low input lag make it a superb choice for PlayStation 5 owners. However, its high price and limited size might deter those seeking larger screens or more budget-friendly options. Compared with the LG 55-inch OLED evo, the Sony delivers a slightly more cinematic experience in a smaller package, with a focus on picture depth and sound, but less room for multiple devices.
Pros:- Deep blacks and natural colors with XR OLED Contrast Pro
- Excellent gaming features including 4K/120Hz and VRR
- Smart Google TV with vast streaming options and voice control
Cons:- High price for the size and features
- Limited to 48 inches, not suitable for those wanting larger screens
Best for: Owners of smaller rooms or those seeking a high-quality, compact gaming and streaming setup
Not ideal for: Viewers wanting a larger screen or a more affordable OLED option
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart TV Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
- Audio:Dolby Atmos
- Standby Power:<0.5 watts
Our verdict“This TV makes the most sense for those who want premium picture and gaming quality in a compact size for smaller spaces.”
LG 55-Inch Class OLED evo C4 Series Smart TV 4K with AI Processor and Gaming Features
This LG OLED evo C4 Series packs impressive visual and gaming features into a 55-inch frame. Its self-lit OLED pixels, Dolby Vision, and Dolby Atmos produce vivid, immersive content, while the α9 Gen7 AI Processor optimizes picture and sound. The 144Hz refresh rate with NVIDIA G-Sync and AMD FreeSync Premium makes it an appealing choice for gamers who want smooth gameplay without sacrificing quality. Its multiple HDMI 2.1 inputs allow connection to several devices, making it versatile for entertainment setups. However, its premium price and the need for compatible hardware could be hurdles for casual users. Compared to the B6 series, it offers more gaming features and AI enhancements, but at a higher cost.
Pros:- Vivid OLED picture with Dolby Vision and Atmos
- High refresh rate and G-Sync/FreeSync support for smooth gaming
- Multiple HDMI 2.1 ports for flexible device connectivity
Cons:- High price for a 55-inch TV
- Setup complexity may challenge non-technical users
Best for: Gamers and entertainment enthusiasts seeking a compact, feature-rich OLED for versatile use
Not ideal for: Those who prefer larger screens or do not own compatible gaming hardware
- Screen Size:55 inches
- Resolution:4K
- Processor:α9 Gen7 AI
- Refresh Rate:144Hz
- HDR:Dolby Vision
- Gaming Features:G-Sync, FreeSync, VRR
- HDMI Inputs:4 HDMI 2.1
- Audio:Dolby Atmos
Our verdict“This model is perfect for gamers seeking a compact OLED with premium gaming and AI-enhanced features.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series offers a combination of stunning OLED picture quality with perfect blacks and vibrant colors, powered by the a8 AI Processor 4K Gen3. Its support for Dolby Vision and Atmos ensures immersive viewing and audio, suitable for cinephiles and gamers alike. The inclusion of Filmmaker Mode preserves director intent, and the webOS platform provides access to streaming apps and customizable options. While its 65-inch size is ideal for larger living rooms, the premium price and complex features might be intimidating for casual users or those with limited space. Compared to the C6 series, the B6 offers similar core features but may lack some of the latest gaming enhancements.
Pros:- Deep blacks and vibrant colors with OLED technology
- Supports Dolby Vision, Atmos, and Filmmaker Mode for authentic viewing
- Smart platform with broad app selection and customization
Cons:- Premium price may limit accessibility
- Large size requires significant space and proper mounting
Best for: Homeowners seeking a large, high-quality OLED for cinematic experiences and smart streaming
Not ideal for: Buyers with limited space or those on a tighter budget, due to its size and cost
- Size:65 inches
- Display Technology:OLED
- Resolution:4K
- HDR Support:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Processor:a8 AI Processor 4K
- Gaming Features:G-Sync, FreeSync, VRR
- Smart Platform:webOS
Our verdict“This TV is suitable for those who want a large, premium OLED experience with excellent smart features for home cinema use.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling and Dolby Atmos
This LG G5 Series stands out for its exceptional picture quality, thanks to Brightness Booster Max technology that makes images up to 45% brighter, making it ideal for bright rooms. Its perfect black levels and vibrant colors with Dolby Vision surpass many competitors, including the Samsung S90F, which doesn’t quite match LG’s color accuracy at high brightness. The advanced gaming features like G-Sync and a 0.1ms response time appeal to gamers, but the premium price and complex wall-mount setup might be barriers for some. The sleek one-wall design provides a seamless look, perfect for modern interiors. AI-powered picture and sound processing personalize the experience, yet the size and weight demand a sturdy wall mount.
Pros:- Exceptional picture quality with perfect black levels and vibrant colors
- Advanced gaming features including G-Sync and ultra-fast response time
- Sleek, wall-mountable design that blends into modern decor
- Personalized AI picture and sound adjustments
Cons:- Premium price may be prohibitive for some buyers
- Complex installation process requiring sturdy wall support
Best for: Homeowners seeking a premium, wall-mountable OLED with excellent gaming and cinematic performance.
Not ideal for: Budget-conscious buyers or those seeking a simple, plug-and-play setup who may find the premium price and installation complexity overwhelming.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- Brightness:Up to 45% brighter with Brightness Booster Max
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:G-Sync, FreeSync Premium, VRR, 0.1ms response time, 120Hz
- Smart Platform:webOS 25
- Wall Mount:One Wall Design
Our verdict“This model is best suited for those willing to invest in a high-end OLED with superior picture quality and gaming capabilities.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F offers a compelling 4K OLED experience with AI-powered upscaling that rivals LG’s C5 series, especially in handling bright scenes thanks to its HDR+ technology. Its 144Hz refresh rate makes motion fluid, excelling in sports and gaming, although it requires compatible hardware for optimal performance. The built-in Alexa simplifies smart home control, but performance can depend heavily on source quality and setup. Compared to the LG C5, Samsung’s model emphasizes motion smoothness and smart features, making it appealing for viewers who prioritize high-speed content. However, the slightly complex setup and potential feature variability may challenge less tech-savvy users.
Pros:- Exceptional 4K picture with AI upscaling
- Smooth motion at 144Hz, ideal for fast-paced content
- Deep contrast and vibrant colors with HDR+
- Built-in Alexa for easy smart home control
Cons:- Performance depends on source content and setup
- Requires compatible hardware for full 144Hz gaming
Best for: Gaming enthusiasts and sports fans who want vibrant, smooth motion with integrated smart controls.
Not ideal for: Casual viewers or those with limited tech setup experience who may find the feature complexity frustrating.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
- Technology:OLED
- Model Year:2025
Our verdict“This TV is perfect for tech-savvy gamers and sports fans seeking high-speed motion and smart integration.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C5 Series delivers stunning 4K images with self-lit pixels and AI upscaling, making it a versatile choice that balances cinematic quality with gaming features. Its support for Dolby Vision and Atmos enhances movies and content, while the 144Hz refresh rate and low response time rival gaming-focused models like the Samsung S90F. Compared to the G5, the C5 offers a more approachable price point with nearly identical picture quality but slightly fewer premium features. The sleek design and webOS 25 platform make streaming straightforward. However, the price remains high, and the extensive features may require some learning curve for new users.
Pros:- Exceptional self-lit OLED picture quality with Dolby Vision
- High refresh rate and low latency for gaming
- Support for Dolby Atmos and Filmmaker Mode
- Sleek design with minimal bezel
Cons:- High price may be a barrier
- Full streaming experience may require internet subscriptions
Best for: Movie lovers and gamers who want high-quality visuals with a user-friendly platform.
Not ideal for: Budget buyers or those uninterested in advanced gaming features and streaming complexity.
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:144Hz, G-Sync, FreeSync Premium, VRR
- HDMI Ports:4 HDMI 2.1
- Platform:webOS 25
Our verdict“This model is well-suited for users balancing cinematic viewing with gaming, willing to invest in high-end features.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung 77-inch S90H Series offers a massive OLED display with HDR+ and glare-free technology, making it ideal for bright spaces. Its AI processors and auto HDR remastering enhance content quality across a wide range of sources, surpassing smaller models in visual impact. Its large size is perfect for dedicated home theaters but less suitable for compact rooms. While the high-end features like G-Sync and FreeSync support elevate gaming and fast-action viewing, the size and cost may be prohibitive for some. Compared against the 65-inch LG C5, the S90H’s larger display makes a bigger visual statement but at a significantly higher price.
Pros:- Massive 77-inch OLED display with vivid HDR+
- AI-enhanced picture and sound for superior quality
- Auto HDR remastering improves diverse content
- Support for advanced gaming features
Cons:- High price and large physical size
- May not fit in smaller rooms
Best for: Home theater enthusiasts with spacious rooms seeking a large, bright, and detailed OLED experience.
Not ideal for: Smaller living spaces or budget-conscious buyers who can’t accommodate such a large screen or afford the premium price.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Model Year:2026
- HDR:HDR+
- Sound:AI-enhanced
- Gaming Features:G-Sync, FreeSync
- Additional:Auto HDR Remastering
Our verdict“This TV is tailored for users wanting a large, immersive OLED experience in a spacious environment.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F Series combines a 77-inch OLED display with a sleek, wave-inspired design that fits modern decor. Its AI-driven picture processing and Pantone validation ensure vibrant, accurate colors. The 120Hz refresh rate delivers smooth motion, suitable for sports and gaming, while the multi-dimensional surround sound creates an immersive experience. Compared to the larger S90H, the S84F offers a more stylish aesthetic and a broader content ecosystem with Samsung TV Plus. However, it requires a Samsung account for full smart features and can be costly, especially considering its premium design. This model appeals most to those who value aesthetics as much as performance.
Pros:- Stylish, wave-inspired design complements modern interiors
- Vivid 4K OLED picture with AI enhancement
- 120Hz refresh rate ideal for fast content
- Immersive multi-dimensional surround sound
Cons:- Requires Samsung account for full features
- Price may be high relative to other models
Best for: Design-conscious consumers wanting a large OLED with an elegant appearance and rich audio for versatile entertainment.
Not ideal for: Budget buyers or those seeking purely functional, no-frills smart TVs without requiring a Samsung account.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Smart Platform:Samsung TV Plus
- Additional Features:Wave-Inspired Design, Pantone Validated
Our verdict“This TV is best suited for consumers who prioritize stylish design combined with large-scale OLED performance.”
How We Picked
My evaluation focused on key factors that matter most to buyers: picture quality, smart features, size options, gaming capabilities, and value for money. I prioritized models with proven OLED panels, good brightness, and color accuracy, especially those with recent upgrades like OLED evo technology. Durability and build quality also played a role, along with user-friendly interfaces and smart platform support. The ranking reflects a balance between performance, price, and versatility, highlighting options suitable for different budgets and needs. Models with fewer tradeoffs and better future-proofing ranked higher in this list.| oled tv deals black friday | HDR | Display Technology |
|---|---|---|
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | — |
| LG 55-Inch OLED evo AI 4K C6 S | — | OLED |
| Sony 48 Inch A90K BRAVIA XR 4K | — | OLED |
| LG 55-Inch Class OLED evo C4 S | Dolby Vision | — |
| LG 65-Inch OLED B6 Series 4K S | — | OLED |
| LG 65-Inch Class OLED evo G5 S | Dolby Vision | — |
| Samsung 65-Inch Class OLED S90 | HDR+ | — |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | OLED evo |
| Samsung 77-Inch Class S90H Ser | HDR+ | OLED |
| Samsung 77-Inch Class OLED S84 | OLED HDR | OLED |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday requires attention to several key factors. While discounts are tempting, not every model offers the same value or features for your specific use case. Understanding size, picture quality, smart features, and gaming capabilities can help you make a smarter investment. Being aware of common pitfalls like overspending on features you don’t need or selecting the wrong size for your space can save money and frustration in the long run. Here’s what to keep in mind before clicking ‘buy’.Size and Room Fit
Size is often the most noticeable factor in choosing an OLED TV. Larger screens like 65 or 77 inches create a more immersive experience but require ample space and proper viewing distance. Smaller options, such as 48 inches or 55 inches, work well in bedrooms, offices, or smaller living rooms. Measure your space carefully and consider your viewing distance to avoid overwhelming or underwhelming your setup. Remember, a larger TV isn’t always better if it doesn’t fit your room or viewing habits.
Picture Quality and Brightness
OLED technology is renowned for perfect blacks and vibrant colors, but not all OLED panels are equal. The latest OLED evo panels from LG provide higher brightness levels, making HDR content pop even more. If you watch in a bright room, prioritize models with these upgraded panels. Conversely, if your space is dim, standard OLEDs may suffice. Be cautious of models with older OLED panels, which might lack the contrast and brightness needed for a truly cinematic experience.
Smart Features and Operating System
Smart TV platforms influence how intuitive and versatile your viewing experience will be. LG’s webOS and Sony’s Google TV are among the most user-friendly, with broad app support and regular updates. Some models also include voice assistants like Alexa or Google Assistant built-in, adding convenience. When choosing, consider how well the platform aligns with your existing smart home devices or streaming preferences. An easy-to-navigate interface can significantly enhance daily use.
Gaming Capabilities
If gaming is a priority, look for features like 120Hz refresh rates, low input lag, and HDMI 2.1 support. Several models, especially LG’s OLED evo series and Samsung’s newer offerings, cater to gamers with these specs. Keep in mind, though, high-end gaming features often come with a premium price tag. Balance these needs against your budget, and remember that some non-gaming models still perform well enough for casual gaming.
Price and Future-Proofing
Black Friday deals can be tempting, but it’s important to evaluate whether a discount offers true value. Premium models with OLED evo panels and advanced processing cost more but provide longer-lasting performance and better HDR. Cheaper models might save money upfront but could lack features like higher brightness or better upscaling. Consider your long-term viewing habits and whether investing in a higher-tier model now will pay off in years to come, especially with software updates and support.
Frequently Asked Questions
Is it worth buying an OLED TV on Black Friday?
Black Friday can be a good time to purchase an OLED TV because many models are heavily discounted. However, it’s important to compare prices across models to ensure the deal is genuine. Look for recent models with the latest panels and features, as older stock may not include the most current technology. Also, verify the warranty and return policies, since some deals may be final sales. If you’re patient and do your homework, Black Friday can offer significant savings on high-quality OLED TVs.
Should I prioritize size or picture quality during Black Friday sales?
Size and picture quality both matter, but your choice depends on your space and viewing habits. Larger screens create a more immersive experience, but only if your room allows it and you sit at an appropriate distance. Picture quality, especially with OLED’s contrast and color accuracy, directly impacts viewing enjoyment. For most buyers, balancing a size that fits comfortably with a high-quality panel is the best approach. Consider what will deliver the best experience without overwhelming your space.
Are gaming features worth paying extra for on an OLED TV?
Gaming features like 120Hz refresh rates, low input lag, and HDMI 2.1 support do add value if gaming is a primary use. These features reduce motion blur and input delay, providing a smoother experience. However, they do often come with a higher price tag, so weigh your gaming needs against your budget. For casual gamers or those who mainly watch movies, standard OLED features may suffice. If gaming is a priority, investing in a model with these capabilities can enhance your overall experience.
What should I look for in an OLED TV’s smart platform?
The smart platform determines how easy it is to access apps and control your TV. Platforms like LG’s webOS and Google TV are known for intuitive interfaces and broad app support, which can save time and frustration. Compatibility with voice assistants like Alexa or Google Assistant adds convenience, especially if you have smart home devices. Before buying, consider whether the platform supports your favorite streaming services and how frequently it receives updates. A well-supported, user-friendly OS can make a big difference in daily use.
Is it worth paying extra for the latest OLED evo technology?
OLED evo panels generally offer higher brightness and better contrast, making HDR content more vivid. They also tend to have longer durability and improved image quality over older OLED models. While these benefits come at a premium, for viewers seeking a premium experience and future-proofing, investing in OLED evo technology can be worthwhile. If your budget permits, choosing a model with OLED evo can enhance your viewing pleasure and ensure your TV remains competitive for years to come.
Conclusion
For those seeking the best overall experience, the LG 65-Inch OLED evo C6 Series offers a perfect balance of size, picture quality, and smart features. Budget shoppers will find the LG 55-Inch OLED evo C4 Series a compelling choice, providing solid performance at a lower price. The Sony 48 Inch A90K works best for smaller spaces or secondary rooms, delivering premium picture quality in a compact form. If you’re a serious gamer, models with advanced gaming features like the LG OLED evo series or Samsung’s S90F are worth considering. In the end, your decision should align with your room size, budget, and primary usage to maximize value during Black Friday sales.
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