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Selfridges has launched its 2026 Christmas and the City campaign in stores in London, Manchester and Birmingham, as well as online. The programme includes 12 London window displays, themed food and performances, and campaign transport in three cities.
Selfridges has launched its 2026 Christmas campaign, Christmas and the City, across stores in London, Manchester and Birmingham and on its website. The luxury department store chain is centring the campaign on city-themed displays, food and entertainment, including 12 Christmas windows at its Oxford Street flagship.
The Oxford Street windows depict locations around the world, including Mexico City, Rio de Janeiro, Lagos, New York, Bangkok, Hong Kong, Tokyo, Copenhagen, Milan, Paris, London and Vice City. The scenes follow Santa on imagined stops across the cities, with examples including Paris rooftops and a tuk-tuk journey through Bangkok. Selfridges says the displays are part of a campaign that invites customers on a trip around the world.
Inside the London flagship, the New York-inspired Downtown Café features illuminated skyscrapers and a subway-carriage dining area. Its menu includes afternoon tea, diner-style dishes and cocktails, with items such as a Lox Bagel, Classic Hot Dog, NYC Cheesecake and Coke Float. The store’s Cloakroom Bar is also scheduled to host a Parisian cabaret, with tickets available for selected Thursdays in November and December.
Campaign activity extends beyond the displays. Selfridges says yellow taxis will run in London and Birmingham, while a yellow tram takeover in Manchester will serve the Trafford and Exchange Square stores. New Bellhop and Showgirl characters will act as guides in the stores. A Broadway-inspired Snow Show is planned for London, Birmingham and Manchester Exchange Square, while Manchester’s Exchange Square will host San Carlo Bottega’s three-course Big Panettone Party with live music.
A Citywide Festive Retail Programme
The launch makes Selfridges’ Christmas offer a multi-location programme, rather than a campaign limited to window displays or online promotion. The mix of in-store performances, dining and transport activations gives visitors reasons to engage with the stores beyond shopping, while the digital rollout extends the campaign to customers who cannot attend in person.
For shoppers, the practical details vary by location: the London flagship has the 12-window display and Downtown Café, while Manchester has a tram activation and a food event, and Birmingham is included in the taxi and Snow Show plans. Some activities require advance booking, including selected cabaret performances. The campaign therefore offers different experiences across the three cities, rather than one identical programme at every store.
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From Store Windows to City Stops
Selfridges’ campaign title, Christmas and the City, links the Oxford Street displays to activity at its stores in Manchester and Birmingham. The central creative idea is a global city journey, represented by the 12 locations in the London windows and by themed food, characters and performances inside the stores.
The retailer has also set out a timeline for some elements: the cabaret is scheduled for selected Thursdays in November and December, and Santa and his elves are due in stores from December 1. The source report says the campaign has rolled out in stores across the UK and on selfridges.com, but does not give a single launch date or a full timetable for every event.
““Christmas and the City has been imagined by our teams to create special memories to share and to make everyone feel welcome.””
— André Maeder, Selfridges CEO
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Event Schedules and Access Details
The available campaign information does not specify opening dates and hours for every activation, the full Snow Show schedule, or whether all events require tickets. Cabaret tickets are listed for selected Thursdays in November and December, but the report does not provide booking links, prices or capacity details. The timing and route information for the taxis and Manchester tram are also not stated.
Selfridges has described the campaign as rolled out, but the source does not clarify whether every display and activity is already open to visitors. Details of participation at locations beyond London, Manchester and Birmingham are limited, despite the report’s reference to stores across the UK. Visitors should check Selfridges’ current listings before planning around a specific event.
New York diner style afternoon tea serving set
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Santa Visits Begin December 1
The campaign’s next dated element is the planned arrival of Santa and his elves from December 1. Selected Thursday cabaret performances are scheduled through November and December, while Selfridges has not published a complete schedule for the other events in the supplied information.
Customers can follow the campaign through Selfridges’ stores and website. The retailer may provide further event timings, ticketing and transport details through its own listings; those specifics were not included in the source report.
Broadway musical Christmas party decorations
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Key Questions
What is Selfridges’ 2026 Christmas campaign called?
It is called Christmas and the City and is built around city-themed displays, food and entertainment.
Which Selfridges locations are part of the campaign?
The campaign is being promoted at stores in London, Manchester and Birmingham, as well as on selfridges.com. The report describes the 12-window display at the Oxford Street flagship.
What will visitors see in the London windows?
The 12 windows depict 12 places, including New York, Paris, Tokyo and Bangkok, in scenes following Santa’s imagined travels.
When does Santa appear in stores?
Selfridges says Santa and his elves will visit stores from December 1. The source does not provide a location-by-location schedule.
Do visitors need tickets for the events?
Tickets are available for selected Thursday cabaret performances in November and December. The report does not state whether the Snow Show or other campaign activities require tickets.
Source: rss
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