TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
The Pure Beauty Awards 2026 named winners across 21 categories at a ceremony in London on 15 October. Shark and Makeup by Mario won Judges’ Choice awards, while the programme also recognized public-voted Readers’ Vote winners and marked its 25th anniversary.
The Pure Beauty Awards 2026 named winners across 21 categories at a ceremony at London’s Grosvenor House on 15 October, with Shark, Makeup by Mario and Dcypher among the brands highlighted in the announcement. The event marked the awards’ 25th anniversary and used separate industry-judged and public-voted awards to recognize different measures of product appeal.
Shark received the Judges’ Choice award for Best Tool or Device for its CyroGlow product. In the make-up categories, Makeup by Mario won Judges’ Choice for Best Eye or Brow Product with Ethereal Eyes: The Original. The source report also lists Dcypher among the brands named in its headline, but does not include a Dcypher win in the category-by-category results supplied in the article.
The awards used two routes to select winners. An independent panel of beauty industry experts chose Judges’ Choice recipients, while members of the public voted for Readers’ Vote winners. The programme’s 21 categories covered areas including body care, fragrance, hair care, make-up, skin care, wellness and innovation. Each category had a winner in both award types.
More than 300 people attended the event, which was hosted by beauty journalist, brand founder and diversity advocate Ateh Jewel, according to Cosmetics Business. The publication reported nearly 500 entries across the categories. The ceremony brought together the former Pure Beauty Global Awards and Pure Beauty Awards UK as one flagship event.
Two Routes to Beauty Recognition
The awards’ paired format gives brands two distinct forms of recognition: a decision by industry experts and a result shaped by public voting. Those outcomes can offer different signals about a product: professional assessment on one hand and consumer preference on the other. They should not be treated as interchangeable measures, and the results do not establish sales performance or the wider popularity of any product.
For readers, the breadth of the winners provides a snapshot of the products and campaigns that drew attention in this year’s programme, from established companies to newer brands. For the beauty industry, the anniversary event also marks a change in how the awards are organized: one combined event now presents both global and UK awards under a single programme.
As an affiliate, we earn on qualifying purchases.
A Combined 25th Anniversary Event
The Pure Beauty Awards marked 25 years in 2026. To mark the anniversary, the organizers joined the Pure Beauty Global Awards and the Pure Beauty Awards UK into one flagship event, according to the Cosmetics Business report. The awards were presented at Grosvenor House in London on 15 October.
The reported results span a wide range of product areas. Examples include NEOM Wellbeing’s Perfect Night’s Sleep Magnesium Body Butter, the Judges’ Choice for Best Body Care Product; Brioni’s Iris Exquis, the Judges’ Choice for Best Fragrance; and The Ordinary’s The Periodic Fable, which won both Judges’ Choice and Readers’ Vote for Best Marketing Campaign. These are award outcomes reported by the publication, not independent assessments of product quality.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty editor
Makeup by Mario Ethereal Eyes eyeshadow palette
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
A Question Over Dcypher’s Listing
The source headline names Dcypher among the winners, but the category results provided in the report do not identify which award it received. That discrepancy cannot be resolved from the available material. The report also gives no vote totals, judging scores, detailed selection criteria or breakdown of entries by category, so the relative margins between winners are not known.
The awards announcement establishes who was named in each listed category; it does not independently verify product claims or show how the results relate to sales, customer satisfaction or performance outside the awards process.
As an affiliate, we earn on qualifying purchases.
Full Results and Winner Details
The next useful detail for readers is clarification of Dcypher’s award category, alongside any further information the organizers release about the judging and voting process. The supplied report does not announce a follow-up date or another milestone. Readers can use the published category list to see the paired Judges’ Choice and Readers’ Vote results, while treating the winners as recognition within this awards programme rather than a broader product ranking.
best beauty award winning skincare products
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
Who won at the Pure Beauty Awards 2026?
The awards named winners in 21 categories. Shark won Judges’ Choice for Best Tool or Device, and Makeup by Mario won Judges’ Choice for Best Eye or Brow Product. The published list also names winners for Readers’ Vote categories across beauty and wellness.
What did Shark win?
Shark received the Judges’ Choice award for Best Tool or Device for CyroGlow.
How were the winners selected?
An independent panel of beauty industry experts selected the Judges’ Choice winners. Public voting determined the separate Readers’ Vote awards.
What is unclear about Dcypher’s win?
Dcypher appears in the source report’s headline, but the category-by-category results provided do not specify its award or category. The available report does not explain the discrepancy.
Where and when did the awards take place?
The ceremony took place at Grosvenor House in London on 15 October 2026, marking the programme’s 25th anniversary.
Source: rss
Evergreen bestsellers Picks
bestsellers
As an affiliate, we earn on qualifying purchases.
