TL;DR
Rhode is expanding its Sephora presence to 19 European countries, with online sales and availability in more than 500 stores. A Café Rhode pop-up will run in Paris from September 30 to October 4, alongside limited-edition products and store displays tied to the launch.
Rhode is now available online and in more than 500 Sephora stores across 19 European countries, extending the e.l.f. Beauty-owned skincare and makeup brand’s retail reach beyond the UK to continental Europe. The expansion is being marked by limited-edition products, special store displays and a Café Rhode pop-up in Paris from September 30 to October 4.
The new Sephora markets are Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland and Turkey. Spain’s availability includes the Canary Islands. Rhode was already sold through Sephora in the UK, as well as in the United States and Canada through its existing retail footprint.
Sephora said a selection of stores will receive Rhode-themed builds, including custom store designs, bespoke facades and large 3D installations featuring the brand’s core products. The report did not specify which locations will receive each installation. Launch offers in the UK and Europe include the return of the limited-edition Peptide Lip Tint in Lemontini, a new Baby Bubble Bag in Pretzel, and early access to the Pretzel Peptide Lip Tint before its global rollout.
In Paris, Café Rhode will operate on Rue Bonaparte for five days. Guests can reserve a table at the bistro. The brand says visitors will receive custom Rhode postcards and a Rhode metro card, which can be taken to a participating Paris Sephora for a skincare sample with any Rhode purchase, while supplies last. The source report does not provide reservation capacity or the participating store locations.
Rhode Adds a Continental Retail Network
The launch moves Rhode from a limited set of established retail markets into a 19-country European network anchored by Sephora. Customers in those markets can now encounter and purchase the brand in physical stores, where they can view products in person, alongside the online option.
For Rhode, the rollout adds a substantial retail channel as it pursues what CEO Nick Vlahos described as a global, omnichannel business. For Sephora, the launch adds a high-profile brand with an active social media audience to its European assortment. The companies have presented the partnership as a way to bring Rhode’s products and in-person brand experiences to more consumers; the commercial results of this expansion have not yet been reported.
The Paris café and the temporary store displays make the launch more than an online listing and shelf placement. They give the brand a short-term physical presence tied to the rollout, although the available information does not quantify expected attendance, sales or customer reach.
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From UK Availability to Europe
Rhode was founded by Hailey Bieber, who is the company’s founder, chief creative officer and head of innovation, and also serves as a strategic adviser to e.l.f. Beauty. The brand’s European launch builds on its existing availability in the US, Canada and UK. The source report says the expansion follows earlier in-person brand events in Mallorca, and summer activations on Italy’s Amalfi Coast and in Copenhagen.
Rhode and Sephora executives described the new rollout as an extension of that earlier growth and brand activity. Bieber said the aim was to bring Rhode to more consumers and let them try products in stores. Sephora Europe and Middle East President Catherine Spindler characterized the launch as an addition to the retailer’s beauty offering. These are company statements about strategy and positioning; the report does not include independent sales figures for the European launch.
““My goal since starting Rhode has been to continue to bring the brand to more faces, places and spaces.””
— Hailey Bieber, Rhode founder, chief creative officer and head of innovation
Launch Results Are Not Yet Reported
The announcement confirms the countries, store count, online availability and dates for the Paris café, but does not provide launch sales, forecasts or performance targets. It is also not yet clear which Sephora stores will receive custom builds, how many installations will be created, or how long they will remain in place.
Details about Café Rhode reservations, capacity and the participating Paris Sephora locations are not specified in the source report. The report also does not state when the Pretzel Peptide Lip Tint’s global rollout will begin or whether the launch products will be available in every listed market. The sample offer is limited by availability, with no quantity provided.
Paris Pop-Up Runs Through October 4
The immediate next event is Café Rhode’s Paris run from September 30 through October 4, with table reservations available. Customers can check local Sephora channels for market-specific product availability and store participation, particularly for the Paris sample offer and launch displays.
Rhode says the Pretzel Peptide Lip Tint will receive a global rollout after the early access offer, but has not announced a date in the source material. Sales data or further company updates may clarify how the European launch performs and which store experiences continue beyond the initial rollout.
Key Questions
Where is Rhode launching through Sephora?
Rhode is available online and in more than 500 Sephora stores across 19 countries: Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland and Turkey. Spain includes the Canary Islands.
When and where is Café Rhode open?
The Café Rhode pop-up is on Rue Bonaparte in Paris and runs from September 30 to October 4. The report says visitors can reserve a table but does not give details about capacity.
What products are being offered for the launch?
Launch offers in the UK and Europe include the returning limited-edition Lemontini Peptide Lip Tint, the new Baby Bubble Bag in Pretzel and early access to Pretzel Peptide Lip Tint. The global rollout date for the Pretzel tint has not been stated.
Can Café Rhode guests get a sample?
Guests will receive a custom postcard and Rhode metro card to take to a participating Sephora in Paris for a skincare sample with any Rhode purchase, while supplies last. The participating stores have not been named in the source report.
Source: rss
