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Chanel has given Who What Wear exclusive access to a short film featuring house ambassador Margot Robbie and perfumer Olivier Polge at jasmine fields in Grasse, France. Polge says more than 1,000 flowers are used in a 30 ml bottle of Chanel N°5, with jasmine petals picked by hand.
Chanel has shared a new short film with Who What Wear featuring Margot Robbie and house perfumer Olivier Polge at jasmine fields in Grasse, France, offering a behind-the-scenes look at the flowers and handwork associated with Chanel N°5. Polge says more than 1,000 flowers are used in a 30 ml bottle of the fragrance, a detail that puts the harvest and flower-growing process at the center of the film.
The film is timed to the jasmine harvest and follows Robbie and Polge as they discuss the perfume’s craftsmanship, creative process and legacy. Who What Wear reported that Chanel provided it with exclusive access to the film; the source did not give a public release date or say where else viewers can watch it.
Polge says only the jasmine petals are used in the perfume and that they must be picked by hand. He describes the quantity involved as more than 1,000 flowers for a 30 ml bottle of N°5. The film also points to the Mul family, described in the report as fifth-generation flower growers who cultivate flowers used in Chanel N°5 production, including jasmine and rose.
Robbie connects perfumery with acting through the idea of emotional storytelling. She says she finds it helpful to choose a fragrance for each character she plays and describes scent as transportive. Her comments present her personal approach to acting and fragrance rather than a claim about how the perfume affects all wearers.
The Work Behind N°5’s Flowers
The film shifts attention from the finished bottle to the agricultural work behind the fragrance: growing flowers in Grasse, harvesting jasmine at the right time and hand-picking its petals. That process gives viewers a more concrete account of the materials and labor associated with a globally recognizable luxury product.
For Chanel, the film also links the perfume’s long-running identity to the people and place involved in its production. The reported figure of more than 1,000 flowers per 30 ml bottle offers a specific measure of that process, though it does not describe the amount of each flower or how the figure is calculated. The short film is a brand-focused presentation, not an independent assessment of the fragrance’s supply chain or environmental impact.
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A Century of Chanel N°5
Chanel N°5 was created in 1921 by perfumer Ernest Beaux at Gabrielle “Coco” Chanel’s request, according to the source report. It remains the house’s signature fragrance. The report describes its scent as an abstract floral blend featuring rose, jasmine and aldehydes; different N°5 formats may have different compositions.
The new film uses that history as context, but its focus is narrower: the jasmine harvest and the craft behind the fragrance. Grasse is commonly associated with perfume production, and the report identifies the Mul family as fifth-generation growers supplying flowers for Chanel N°5. It does not provide further details about the family’s farming methods, the size of the harvest or the share of the perfume’s ingredients sourced locally.
“Over 1,000 flowers are used in a single 30 ml bottle of Chanel N°5.”
— Olivier Polge, Chanel perfumer, as reported by Who What Wear
hand-picked jasmine perfume ingredients
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Release and Sourcing Details
The source does not state when or where the film will be publicly released, how long it runs, or whether it will be available beyond Who What Wear’s exclusive access. It also does not explain how Chanel calculates the figure of more than 1,000 flowers per 30 ml bottle, or whether that number refers to jasmine alone or flowers used across the fragrance’s production.
Further details about the Mul family’s supply relationship, the volume of flowers harvested and the sourcing of other ingredients are not provided. The report’s descriptions of the film and production process are attributed to Chanel and the participants; no independent supply-chain verification is included.
luxury floral perfume with jasmine
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Where Viewers Can Watch
The next step for readers is the film’s wider release, if Chanel makes it publicly available. No public launch date or viewing platform is identified in the source material, so those details remain pending. Any later information about access, production or sourcing would clarify the scope of the film’s account.
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Key Questions
Who appears in Chanel’s new N°5 short film?
The film features Chanel house ambassador Margot Robbie and Chanel perfumer Olivier Polge, according to Who What Wear.
Where was the film shot?
The report says it shows jasmine fields in Grasse, France, timed to the jasmine harvest. It does not provide specific filming locations beyond the flower fields.
How many flowers go into a 30 ml bottle of N°5?
Polge says more than 1,000 flowers are used in a 30 ml bottle. The source does not explain the calculation or provide a breakdown by flower type.
When can the public watch the film?
The source does not give a public release date or viewing platform. It says Chanel granted Who What Wear exclusive access.
Source: rss
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