TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Dr.Jart+ has appointed Katseye member Yoonchae Jeung as its first North America Brand Ambassador. She will front a campaign for the brand’s reformulated Premium BB Cream, which is described as a skin care and makeup hybrid with SPF 30. The company has not provided campaign timing or details about the partnership’s length.
Dr.Jart+ has named Katseye member Yoonchae Jeung its first North America Brand Ambassador, appointing the 18-year-old South Korean singer to front a campaign for its reformulated Premium BB Cream. The announcement marks a new regional ambassador role for the Estée Lauder Companies-owned Korean skin care brand, although the company has not said when the campaign will launch.
Jeung will represent the brand’s Premium BB Cream, described by Dr.Jart+ as a skin care-makeup hybrid. The reformulated product contains 2% niacinamide and glycerin and offers SPF 30 coverage, according to the source report. Dr.Jart+ says it is designed to moisturise and provide an all-day, natural “glass skin” finish. The product is available in eight shades.
In a company statement about the campaign, Dr.Jart+ said the partnership is intended to bring together its Korean skin care heritage and Jeung’s perspective on beauty, individuality and self-expression. The brand described her as a rising global talent with influence across music, fashion and beauty. These are the company’s characterisations of the partnership and its reasons for choosing her.
Jeung said she values a simple skin care routine, even when her schedule is busy, and described Dr.Jart+ as fun and innovative. The announcement does not detail additional ambassador duties, campaign formats, markets beyond the North America designation, or whether Jeung will appear in future product launches.
A K-pop Face for North America
The appointment links a Korean skin care label with a member of Katseye, a group formed in 2024, as Dr.Jart+ seeks to connect its Korean roots with audiences in North America. The company says music, and particularly K-pop, has been an important part of how it engages with culture. Choosing Jeung gives the brand a campaign representative whose public profile spans music as well as fashion and beauty, according to Dr.Jart+.
The announcement also places the brand’s Premium BB Cream at the centre of the partnership. BB creams combine makeup coverage with skin care positioning, and this campaign gives Dr.Jart+ a way to promote the product alongside an artist rather than presenting it only through product-focused messaging. The source material does not provide sales targets or evidence that the appointment will change consumer demand, so any commercial impact remains unknown.
For readers following K-pop and beauty marketing, the appointment is part of a wider pattern of brands using performers to reach fans across markets. Dr.Jart+ has previously worked with Korean artists, including boy band Enhypen, while the report also notes other beauty partnerships involving Katseye. Those examples provide industry context but do not establish the terms or expected results of this particular deal.
Popular right now
Breville Bambino Espresso Machine, Brushed Stainless Steel (BES450BSS)
Vitamix Propel Series 750 Professional-Grade Blender, 4 Programs, Black
De'Longhi 15-Bar Pump Espresso Machine with Milk Frother & Temperature Control
As an affiliate, we earn on qualifying purchases.
Dr.Jart+’s Artist Partnerships
Dr.Jart+ is a Korean skin care brand owned by The Estée Lauder Companies. Its announcement describes Jeung’s appointment as the next chapter for the company and says the brand has a history of collaborating with Korean artists. Ye Jin Kim, Dr.Jart+’s vice-president and global brand lead, cited K-pop as one way the brand shares its Korean roots with fans worldwide.
Katseye formed in 2024. The source report identifies “Gabriela,” “Animal” and “Gnarly” among the group’s hits. Dr.Jart+’s announcement makes Jeung the brand’s first North America Brand Ambassador; it does not say she is the brand’s first ambassador overall or the first artist it has worked with.
The campaign centres on a reformulated BB Cream. The reported formulation includes 2% niacinamide and glycerin, with SPF 30 and eight shades. The brand’s descriptions of moisturising, all-day coverage and a “glass skin” finish are product claims; the provided material does not include independent testing or further details on how those claims are measured.
““Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture.””
— Ye Jin Kim, vice-president and global brand lead at Dr.Jart+
Campaign Details Still Pending
The source report does not give a campaign launch date, its duration, or a full list of planned advertisements and events. It also does not specify the financial terms of Jeung’s appointment or whether her role covers all North American markets and channels.
Dr.Jart+ has not shared sales goals or other measures by which it will evaluate the partnership. Details about the BB Cream’s availability in specific countries, pricing and shade distribution are also absent from the material. The stated product benefits and finish are brand descriptions, and independent substantiation was not provided in the report.
Awaiting the Campaign Rollout
The next public development is likely to be the release of campaign materials featuring Jeung and Premium BB Cream, but the company has not announced a date or rollout plan. Further information could clarify where the campaign will appear, which North American markets it will cover and whether the partnership extends beyond this product launch.
Until Dr.Jart+ provides those details, the confirmed scope is limited to Jeung’s appointment as its first North America Brand Ambassador and her role in the Premium BB Cream campaign. The company has not disclosed additional products or activities connected to the agreement.
Key Questions
Who has Dr.Jart+ appointed as its North America Brand Ambassador?
The brand named Yoonchae Jeung, an 18-year-old South Korean singer and member of Katseye. Dr.Jart+ calls her its first North America Brand Ambassador.
Which product will Jeung promote?
Jeung will front a campaign for Dr.Jart+ Premium BB Cream, which the company describes as a skin care-makeup hybrid. The reported reformulation contains 2% niacinamide and glycerin and offers SPF 30.
When does the campaign start?
A launch date has not been provided in the available announcement. Dr.Jart+ has also not released details about the campaign’s duration or rollout.
Is Jeung Dr.Jart+’s first artist ambassador?
No such broader claim is made in the report. The appointment is described specifically as the brand’s first North America Brand Ambassador. Dr.Jart+ has previously collaborated with Korean artists, including Enhypen.
Source: cosmeticsbusiness.com
