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POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A. The company says it will use the funding to build its skin-prep business, support retail and e-commerce growth, expand its team and develop hybrid skin-care and makeup products.
POV Beauty, the skin-care brand co-founded by influencer Mikayla Nogueira and Estée Lauder Companies veteran Ani Hadjinian, has closed a $15 million Series A led by Silas Capital. The company plans to use the investment to expand its skin-prep products and support growth across retail and e-commerce, including at Sephora, where the brand launched in 2026.
Silas Capital led the round, which also included growth equity firm RÉDO Capital and the brand’s original investor, Imaginary Ventures. The source report did not disclose the company’s valuation, the ownership stake attached to the funding or the terms of the investment.
POV Beauty said the capital will support its skin-prep-focused category and continued growth in retail and e-commerce. Its stated plans also include expanding the team, improving its presence on TikTok Shop and investing in products that combine skin care and makeup. Those are company intentions; the report did not give specific spending amounts, hiring targets or product launch dates.
Launched in 2025, the brand is known for products including Drench It, Glaze It, Whip It, Drip It and Chill It, as well as the Snatch It and Amp It product franchises. Nogueira said the funding would let the company grow its product ecosystem while developing what she described as clinically tested prep products. The source did not provide testing details or independent evidence for the brand’s performance claims.
Funding Targets Sephora and Skin Prep
The round gives POV Beauty new financing as it seeks to turn online audience engagement and product demand into a larger retail and e-commerce business. The investment’s stated priorities—team growth, TikTok Shop and hybrid skin-care and makeup development—show the areas where the company plans to build beyond its existing product range.
Sephora distribution is a central part of that plan. The brand launched at the retailer in 2026, and the company says it aims to accelerate momentum there. The source report does not give sales figures, store counts or other measures that would show the scale of that momentum, so the funding announcement establishes expansion plans rather than independently demonstrating retail performance.
For beauty customers, the company’s focus on skin prep and makeup-gripping products could mean a broader range of products designed to sit between skin care and makeup. Whether those launches reach shoppers, and how they perform against established competitors, remains to be seen. The round also places POV Beauty among young consumer brands seeking growth through a mix of founder-led social reach and established retail channels.
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A 2025 Brand Adds Retail Reach
POV Beauty launched in 2025, founded by Nogueira and Hadjinian. Nogueira is an influencer and the public face of the brand, while Hadjinian brings experience at Estée Lauder Companies, according to the source report. The company’s existing lineup centers on skin-care products positioned for skin preparation, with related Snatch It and Amp It franchises.
The company’s Sephora launch followed its initial launch year, with the source placing that retail entry in 2026. The new financing comes as POV Beauty says it wants to grow across physical retail, online sales and TikTok Shop rather than relying on one route to customers. The report describes the Sephora launch as having strong momentum, but that characterization is attributed to the investors and brand rather than supported by disclosed sales data.
Silas Capital’s Brian Thorne said the company combines digital community insight with physical products. RÉDO Capital co-founder and managing partner Lusa Zhou pointed to the founders’ complementary strengths and understanding of consumers. Their statements explain the investors’ stated rationale for backing the business; they are not independent measurements of the brand’s audience or commercial results.
““Our community drives POV Beauty and this investment is about honouring that community by dreaming even bigger.””
— Mikayla Nogueira, POV Beauty co-founder
hybrid skincare and makeup products
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Sales, Terms and Launch Dates Undisclosed
The announcement, as reported, does not specify POV Beauty’s valuation, the size of each investor’s contribution, or the equity stake issued in the round. It also gives no revenue, sales, profitability or customer-retention figures, leaving the company’s financial performance and the scale of its Sephora business unquantified.
POV Beauty has not disclosed how much of the funding will go to each stated priority, how many roles it expects to add, or when new hybrid products may launch. The brand and investors describe its retail momentum and product performance positively, but the source provides no independent sales data or detailed clinical-testing results to substantiate those descriptions.
clinically tested primer and skin prep
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Execution Across Retail and Online
The next steps outlined by POV Beauty are to continue expanding its skin-prep range, build its team, grow its retail and e-commerce business, and improve its presence on TikTok Shop. The company also plans to develop skin-care and makeup hybrids. No specific release schedule, hiring timetable or expansion targets were announced in the source report.
Further information that could clarify the company’s progress includes product launch dates, additional Sephora distribution details and sales results. For now, the confirmed development is the $15 million Series A and the company’s stated use of funds; its results will depend on how those plans translate into products, distribution and customer demand.
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Key Questions
How much did POV Beauty raise?
POV Beauty closed a $15 million Series A funding round.
Who invested in the round?
Silas Capital led the investment. RÉDO Capital and existing investor Imaginary Ventures also participated.
What will POV Beauty use the funding for?
The company says it will support its skin-prep category, retail and e-commerce growth, team expansion, TikTok Shop presence and development of skin-care and makeup hybrid products.
When did POV Beauty launch at Sephora?
The source report says the brand launched at Sephora in 2026. It does not provide store counts or sales figures.
What financial details have been disclosed?
The reported announcement gives the round size and participating investors, but does not disclose POV Beauty’s valuation, investor contributions, equity terms or revenue.
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