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Worldwide Google searches for matte lipstick increased 315% over the past year, according to beauty and wellness platform Fresha. Makeup artist Laura Geller says consumers are showing renewed interest in matte finishes, with newer formulas aiming to feel less dry than older versions. The available report excerpt does not establish whether search interest has translated into higher sales.
Worldwide Google searches for matte lipstick rose 315% over the past year, according to beauty and wellness platform Fresha, as makeup artist Laura Geller describes renewed interest in the finish after several years of glossy lip trends. The shift is being linked to newer formulas that aim to make matte lipstick feel more comfortable, though the available report does not show whether search interest has led to increased sales.
Glosses, oils, balms and glazes have been prominent in lip looks in recent years, according to the Cosmetics Business report. Fresha’s search figure points to rising interest in matte lipstick, but the source excerpt gives no details about the search methodology, the exact dates covered or how the increase compares with other beauty searches.
Geller, a makeup artist and founder of an eponymous beauty brand, said she sees renewed appreciation for a polished, velvety finish. She also said that matte products need not feel dry or look flat, describing newer options as different from the drying matte lipsticks associated with earlier trends.
The report excerpt attributes the updated approach partly to skin-care-led formulas and ingredients such as PDRN. It does not identify specific products, provide ingredient details or cite clinical evidence about their effects. Those elements are presented as a modern direction for lip makeup, rather than proof that every matte formula is comfortable or performs the same way.
Search Interest Meets Formula Changes
The reported search increase suggests matte lipstick is drawing more attention from consumers, but it is an indicator of interest, not a direct measure of purchases. For shoppers and beauty companies, the distinction matters: online searches can signal curiosity or a trend in conversation without establishing how many people are buying or wearing the products.
The appeal described by Geller is also tied to a practical change in how matte makeup is being presented. If formulas can offer a velvety appearance without the dryness associated with older products, consumers who previously avoided matte finishes may be more willing to try them. That is a possibility, not a result demonstrated by the figures in the excerpt.
For readers choosing lip products, the broader takeaway is that a shift in trend does not make one finish better for everyone. Comfort, wear and appearance vary by product and personal preference; the source material does not compare particular formulas or offer product testing.
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From Glossy Finishes to Matte
The Cosmetics Business report describes the recent period as one in which oils, glosses, balms and glazed looks dominated lip makeup. It frames the renewed interest in matte lipstick as a change in consumer attention, rather than documenting a confirmed industry-wide reversal.
Matte lipstick has often been associated with a drier feel, according to Geller’s comments in the report. The current pitch for some newer formulas is that they can retain a soft, polished finish while incorporating skin-care-oriented ingredients. The excerpt does not include a detailed timeline, market sales data or a list of brands and launches that would show how broadly this approach has spread.
“I think women are rediscovering just how beautiful and sophisticated a matte lip can be.”
— Laura Geller, makeup artist and beauty brand owner, as quoted by Cosmetics Business
Searches Do Not Confirm Sales
Sales data are not included in the supplied report excerpt, so it is not clear whether the increase in searches has translated into more purchases or regular use. The source also does not specify the dates, methodology or baseline behind Fresha’s 315% figure, limiting what can be concluded from the number alone.
It is also unclear how widespread the shift is across regions, age groups or beauty brands. The report excerpt does not identify particular products using PDRN or skin-care-led formulas, explain how those formulas differ, or provide evidence that they reduce dryness. Geller’s remarks are her assessment, not a measured account of the whole market.
More Market Data Would Clarify
The next useful indicators would be retail sales, product launches and broader consumer research showing whether the increase in searches is sustained and reflected in buying behavior. Further reporting could also clarify how Fresha calculated the figure and what period and comparison it uses.
Until those details are available, the confirmed development is narrower: Fresha reports increased worldwide Google search interest in matte lipstick, while Geller describes a renewed appreciation for the finish and points to changes in formula design. Whether matte becomes a lasting replacement for glossy looks, rather than one option among several, remains unknown.
Key Questions
How much have searches for matte lipstick increased?
Fresha reports a 315% increase in worldwide Google searches over the past year. The supplied excerpt does not give exact dates or explain the comparison baseline and methodology.
Does the search increase prove matte lipstick sales are rising?
No. Search interest is not the same as sales, and the report excerpt provides no purchase or retail data to confirm that more matte lipstick is being sold.
Why is matte lipstick being described as different now?
Laura Geller says newer matte products do not have to feel dry or look flat. The report points to skin-care-led formulas and ingredients such as PDRN, but it does not compare specific products or provide testing.
Are glossy lip products going out of fashion?
The excerpt describes renewed attention to matte lipstick after years of glossy, glazed and balm-like looks. It does not establish that gloss is disappearing or that matte has become the dominant finish.
Source: cosmeticsbusiness.com
